Ignorance of law is no excuse. We
should be aware of all the laws regarding business communication. In business
communication words should be chosen carefully. Any careless in selection of
words may lead to legal action. When we apply integrity and Golden Rule in our
communication we are legally safe.
There are some areas of caution in which communicator should be very careful to avoid any legal risk.
1. Defamation.
2. Invasion of privacy.
3. Fraud.
4. Other areas of caution.
Defamation
Defamation is the act of
harming the reputation of a person by making a false statement without consent
and privilege. Defamation is the result of following:
a. Slander.
b. Libel.
c. Publication.
d. Privilege.
Slander: Oral defamation is slander.
Libel: Written defamation is libel.
Publication: The defamatory matter communicated to third person
either intentionally or unintentionally is publication. For instance, if you
tell a person privately that you consider him incompetent you are legally safe
because only he has heard you. But if this statement is communicated in front
of third person who is not privileged you may be subject to legal action.
Privilege: It is a legal right to communicate defamatory
information in certain situation. The privilege has to kinds.
a. Absolute privilege.
b. Conditional privilege.
Absolute privilege: It is a
particular right which enjoys by a person on his rank, position or nature. It
is limited to the following areas.
a. Judicial proceedings.
b. Legislative proceedings.
c. The act of government
officials.
Conditional privilege: Communication in good faith is not subject
to legal action. Thus defamatory statements made in ordinary business activity
are qualified privilege. For example, a person who replies an enquiry about the
credit record of a customer is responsible to send accurate information. He
must avoid intentional deceit. If he intentionally or negligently misleads the
recipient (the person who seeks material about another person), he may be
subject to legal action.
Defamatory terms: The following words should be avoided or used
with caution when referring to a person or an organization. They are incomplete
list but are enough to clear your concept. They have been judged libelous.
Invasion of privacy
The intrusion to the personal
life of an individual without consent and privilege is invasion of privacy. The
Invasion of privacy has two aspects.
a. Use of a person’s identity.
b. Physical surveillance of
records, reports and letters.
Use of a person’s identity: It is that invasion of privacy in which
person’s name, photograph or other identity is used without permission. If you
want to use other person’s photograph or other identity for your advertisement
or sales letters then you first get permission from him and make it clear that
how the picture or identity will be used.
Physical surveillance of records, reports and letters: The privacy
may also be violated by unauthorized examination of record, reports and
letters.
Fraud
Fraud is an intentional
misrepresentation of fact to persuade other party to enter into a contract. Both
the seller and the buyer should be aware of the elements of fraud so that they can
avoid fraudulent. The elements of fraud are given below.
a. False representation of
fact.
b. Intend to deceive other
party.
c. Knowledge of false
statement.
d. Reasonable reliance by
aggrieved party.
e. Resulting loss to aggrieved
party.
Other area of Caution
a. Republishing of copyright
material without the consent of copyright owner may cause a person liable to
legal action.
b. Be honest and fair in
business transactions.
c. Consult your attorney for
complicated situation that may involve legal risks.
d. You should be aware of your
legal responsibilities in other areas of caution.
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