1. Setting objectives
The organization has variety
of goals to accomplish. They are profitability, product quality, market
dominance, keeping customers happy or employee satisfaction. Effective
communication helps in setting and disseminating the goals of an organization.
2. Making and execution of plan
Business plans are made to
perform business activities efficiently and to achieve organizational
objectives. Once the plan has been made,
it has to be executed and communication plays a key role in the execution of
plan by spreading it among employees and by providing them required directions.
3. Source of information
It is the source of
information. A person in an organization having unique information can be
transferred to other persons through communication that can be helpful in
making decision. If there is no communication in an organization, the
information and ideas cannot be shared.
4. Improvement of managerial efficiency
The managerial task such as
planning, organizing, staffing, leading and controlling can only be performed
when there is effective communication. Through motivational tools the behavior
of employees can be influenced to perform well. So the managerial efficiency
can be improved by communication.
5. Interaction between employer and employees
There is a strong relation
between employer and employee in an organization. They are get in touch through
policies, circulars, reports, notices, memos, applications and complaints.
Thus, communication plays a crucial role in the interaction between employer
and employees.
6. Advertising of goods and services
Communication plays a vital
role in advertisement of goods and services among actual and prospective customers. Through media such as newspapers, signboards,
radio, television and internet the products and services can be introduced to
general public.
7. Human resources management
Human resources are recruited
and trained through communication. Recruitment is the process of inviting
applications from prospective candidates for positions. Once the applications
have been received, suitable candidates are selected after interview. Then they
are introduced to the company’s environment and trained for the work. This
whole process requires communication.
8. Interaction between central and branch offices
If an organization have many
branches. In such a case the head office must be informed about the activities
of branch offices and the branches must follow the instructions given by the
head office. This process can only be possible by efficient and effective
communication.
9. Dealing with customers and supplier
Sales letters and sales
promotion letters are used to persuade customers directly and indirectly to buy
goods and services. Adjustment letter is used to satisfy customer’s
dissatisfaction. Announcement letter is written to convey general information
such as opening of a new branch, introduction of a new product, change in
address or premise etc. Similarly, to buy material from supplier order letter
is used. Furthermore, if organization need credit facility, it will get the
credit facility from its supplier by mutual agreement. So business
communication enables the organization to deal with its customers and
suppliers.
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